Cascadia Managing Brands started with Zico, within 6 months of its initial launch, and advised them about New York City Distribution as well as additional distribution particularly in the natural food channel of distribution. Big Geyser, the leading non-alcoholic beverage distributor in NYC, distributed Zico.
As their brand management company, Cascadia Managing Brands carefully crafted a distribution, pricing and promotional strategy to take Zico national in the Natural Food channel. Presence Marketing was appointed as the national natural food broker and Cascadia worked with their regional offices to secure distribution in the key natural food accounts throughout the US including Whole Foods, Sprouts, The Fresh Market and more.
Additionally, Cascadia Managing Brands secured select DSD distributors on the east coast which led to select distribution throughout the country.
Coca-Cola acquired Zico Coconut Water in 2013.