Bob Corsaro was the director of sales at Snapple Beverage Company during its heyday, where he was directly involved in building the brand from a small regional company to one of national stature. As director of sales, Bob was responsible for the sales regions
that comprised 63 percent of Snapple’s total sales volume for a $450,000,000 market with an annual operating budget of $29.8M. At Snapple, Bob created the successful introduction of a new beverage category — ready-to-drink iced teas — through the development and execution of a strategy that emphasized a focused, cooperative plan committed to advancing shared business goals. Bob was directly involved in the authorization of Snapple products to the major supermarket, convenience, wholesale, and mass drug merchandiser accounts throughout parts of the United States. Snapple sold to Quaker Oats for $1.7B.
