Robert J. Sipper's background is diverse and entrepreneurial in nature. After practicing law for ten years (partner for eight years), specializing in litigation and business law, he became the Senior Vice President/Chief Operating Officer of Mootch & Muck, Inc., a metro New York beverage and specialty food distributor. As the COO, the Company sold over 1,000,000 cases of Evian Water and had sales of $18,000,00. After negotiating the sale of the Evian Water distribution agreement, Bob acquired two micro-brew beers: Perry's Majestic Beer (an organic beer) and Post Road Ale as well as the Leroux Creek Applesauce brand. As President of the parent company, Perry's Majestic Beer, Inc., sales of the brands were increased and subsequently sold. Bob established distribution systems through his brand management company, H & H Day, Inc. for the Evian brand as well as for microbrew beers, specialty foods, applesauce (national distribution through the Natural Food Chain Supermarkets such as Whole Foods, Fresh Fields, Bread & Circus and Wild Oats and such national natural food distributors as United Natural Foods and Tree of Life), and new age beverages. Bob has also successfully managed a successful IPO, a secondary offering, and has raised capital for all of the companies he has been involved in. As the Chief Operating Officer of Phlo Corporation, the manufacturer of the McCoy's and ZO beverage brands, Bob was responsible for all of the operations of the company including sales, marketing and production.