Robert Corsaro
Robert J. Corsaro, Jr. has over twenty-five years of solid experience within the consumer goods industry. Prior experience includes broad based management; finance, production and chain headquarters account management. Robert was the Director of Sales at Snapple Beverage Company where he was directly involved in building the brand from a small regional company to one of national stature. As Director of Sales, Bob was responsible for the four sales regions that comprised 63% of Snapple's total sales volume for a $450,000,000 market with an annual operating budget of $29.8M. At Snapple, Bob created the successful introduction of a new category; through the development and execution of a strategy that emphasized a focused, cooperative plan committed to shared business goals. Bob was directly involved with the authorization of Snapple products to the major supermarket, convenience, wholesale, and mass drug merchandiser accounts. Subsequent to the sale of the Snapple brand, Bob was recruited by the Carvel Ice Cream Company to be its Vice President of Sales. At Carvel, Bob managed in excess of $200M in sales and $20M in direct operating expense. Bob lead the conversion of the Company from a franchised retail business to a supermarket distributed, consumer package, obtained authorization in over 3500 grocery stores. Bob was directly accountable for sales, production, and direct store distribution of Carvel products. He started his career art Nabisco.



