Once the distilled proposition is created, we need to create the sizzle. We focus on two levels of public relations: trade and consumer or the Push and the Pull. Public Relations will not work if consumers do not have a place to buy your products. Therefore we usually focus first on the trade or the Push, to create "buzz" and excitement and make your brand look and feel much larger than it really is. Once the agreed upon level of distribution is achieved we begin to focus on the consumer and pulling your product off the shelves.

Here are some samples of the buzz we created for our clients:

New Leaf

Defenders of Taste Sampling Event

Sanfaustino

NY Times Online article featuring our Sanfaustino advertising campaign

The Switch

Sampling events in conjunction with the "Get Off the Hype" ad campaign

Naked Juice

The "Great Naked Undo Machine" on campuses

Keeper Springs

Publicity campaigns promoted by environmentalists/celebrities

Ziegler's Apple Cider

Thanksgiving Cider Season promotions

View our case studies to see how our PR programs work with the branding platforms.