Building Brands Through Food Brokers, Distributors or Importers
- The role and responsibilities of a supplier/principal Business Manager
- Mutual obligations in the supplier/principal-distributor/broker relationship
- The fundamentals of portfolio management and how to influence resource utilization
- Distributor-Supplier market and brand share quadrant analysis and supporting management strategies and tactics
- Negotiating specific, measurable objectives and performance commitments
- Measuring, evaluating and controlling sales execution
- Market visit procedures and disciplines—before, during, and after
- How to structure and conduct an effective broker/distributor "planning and review" meeting
All Training Modules have been developed and are owned by Sales Systems Development, Inc.