Bill Sipper is Managing Partner at Cascadia Managing Brands and is one of the food and beverage industry's bright stars, having held senior-level positions at several of the top beverage marketers in the world. His market reach and depth of knowledge of the food and beverage industry includes North America, Asia, Europe as well as Central and South America. Sipper's track record for helping develop rising brands is unparalleled and will be key to any brand's development and deployment.

Sipper was Chief Operating Officer of New Leaf Brands before rejoining Cascadia Consulting Group, a company he co-founded in 2003, a recognized consumer packaged goods consulting firm with deep expertise across all key areas of the food and beverage business including planning, sales, marketing, training, finance, operations, logistics, and general management. Before establishing Cascadia, Sipper was Senior Vice President of Marketing at the Ultimate Juice Co. which owned brands such as Naked Juice, Zeigler's Apple Cider, Fantasia, Hansens Smoothies, and Saratoga Mineral Water, President of Robert F. Kennedy Jr.'s Tear of the Clouds; Nantucket Nectars (Director of National Sales); Fresh Samantha (Odwalla / which is now owned by Coca Cola); Chatham Beverage Company (Vice President of Sales and Marketing for Clearly Canadian and Old Tyme Soda). Sipper began his career at Evian Natural Spring Water and helped pioneer Evian to its height in the United States, which in turn helped establish the premium bottled water category in America.

Sipper has been featured on several episodes of the TV Food Network's "Unwrapped" and in a PBS documentary called "The Water Wars." He has been a guest speaker at Columbia University School of Business, and has given many speeches including addresses at the Third Annual Bottled Water Congress in Torino, Italy, the Pan Arab Congress on Osteoporosis in Tunisia, Natural Products Expo East (Baltimore), Natural Products Expo Asia (Hong Kong), Innobev US (New York), BevNet Live (NY and CA) and others. He has been quoted in several trade and consumer publications ranging from The Wall Street Journal, Beverage World, Barrons, New York Times and Brandweek to even Playboy. Mr. Sipper's articles have been printed in Beverage Spectrum Magazine and Beverage Industry Magazine.

Mr. Sipper is an Advisory Board Member of The Walden Woods Project (www.walden.org) and a member of the Board of Directors of the National Osteoporosis Foundation (www.nof.org). He remains active in philanthropic and political causes.